What is indicated by the term "mores" in sociology?

The term "mores" refers to strongly held social norms that are considered essential to the values and wellbeing of a society. Mores go beyond mere customs or informal guidelines; they encompass the moral dimensions of social life and dictate what is deemed right or wrong within a culture. Violating mores can lead to severe consequences and societal disapproval, as they are viewed as crucial for maintaining social order and ethical standards.

In contrast, flexible rules of behavior are more akin to informal customs that do not carry the same level of societal importance as mores. Similarly, weak societal expectations do not exert the strong social pressure characteristic of mores, and personal beliefs about morality might vary significantly between individuals without the same collective significance as mores in a community. Thus, the defining characteristic of mores lies in their strength and the critical role they play in societal structure and functioning.